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getivan.com
  • Use the CRO Template for Every Post
  • Make sure every post is specialized for a Specific Topic and Audience
    (what we do + who we do it for)
  • 300+ words is standard
  • 1% Keyword Density is Recommended | +1 Keyword per 100 Words
  • 1+ High Quality Image per 300 Words (Optional)
  • 1+ Video per Page, Above the Fold (Optional, but Highly Recommended)
  • Call-To-Action (CTA) on Every Post.
  • Use a Metadata Manager, like Yoast or AIO  
  • Set your Meta Title. 60 Characters Max.
    Formula: “Title of Article | Brand Name”.
    Use this Tool to Count Characters: http://www.charactercountonline.com/
  • Set your Meta Description. 150 Characters Max. (Optional)
    Formula: “Describe Page with Keywords”.
    Use this Tool to Count Characters: http://www.charactercountonline.com/
  • Set your /slug using something similar to the title of your article.
    Example: “SEO Tips” might have a slug, like, getivan.com/seo-tips/
    Note: Only use dashes in your slugs, and never use underscores.
  • When Creating an SEO Silo, AKA Internal Linking, DO NOT use the exact same anchor text over, and over, as this may result in a penalty.
    If in doubt, just make sure you are using a “next post” plugin, at least. 

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